Indian women dating online


01-Jul-2017 05:48

“The Indian society is fast transforming and online dating is increasingly becoming acceptable,” Helion’s Ritesh Banglani told Business Standard newspaper.This year has already seen several other dating apps raise funds.In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years.“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.Moreover, dating websites worldwide is a highly monetised business—with revenues coming in from advertisements to paid premium services.

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On Tinder, “there are more than 7.5 million swipes in India each day on average,” Bonnstetter told Quartz.However, unlike typical matrimonial platforms, they ensure a more liberal approach to India’s prevalent arranged marriage culture, wherein the singles can choose like-minded individuals on the basis of their likes and dislikes rather than religion or caste.