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’ And wouldn’t it be nice if there was no way he would think you were desperate or weird if you did?A year after she was ousted from Tinder and nine months after she sued the company for sexual harassment, Wolfe is back with a dating app of her own, dubbed Bumble.In essence, the app is an attempt to answer her train of questions above.It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.But there’s one essential difference: on Bumble, only women can send a message first.For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.
“This isn’t necessarily a tech problem, this is a society problem,” she says.
“I felt like I was being punked or something, because all the guys are really good looking and had really good jobs,” explains Lauren Garzon, a 32-year old hotel manager in NYC.